2. Execute an SEO Process

The steps to follow when executing an SEO process depend on the nature, context and goal of the project, however, in general, an SEO process tends to start with a keyword and competition research and an SEO audit -including technical configuration, content optimization, and link profile analysis- to establish an SEO strategy that achieves the expected goals. After the SEO strategy and goals are set, and the viability of actions validated by stakeholders, the SEO process implementation and monitorization starts, and can take place for months on an ongoing basis, due to the long term nature of SEO. 

This depends on the nature of the Website, however, when working in SEO processes with clients, the SEO specialist will work with Web and digital marketing specialists dedicated to the Website, such as Web developers and content writers who will execute the SEO recommendations established by the SEO specialists. 

This will depend on the scope of work, how well optimized is the Website, as well as the complexity and resources when implementing the SEO recommendations, and the time it takes search engines to take into account the implemented actions. Having said this, SEO is usually a long-term process, that usually takes months or years. 

The most common challenge when executing an SEO process is the lack or scarcity of resources and flexibility to implement technical and content actions. This is mainly due to buy-in struggles with decision-makers and lack of alignment and support from stakeholders. This is why it’s fundamental to show the potential impact and value of the recommended SEO actions toward the site business, as well as setting the right expectations and clear communication that decision makers and stakeholders can understand. 

Success can be measured using KPIs like improved keyword rankings, organic search traffic growth, and ultimately, an increase in conversions and revenue coming from organic search traffic as an outcome of the SEO process. Regular reporting and goal tracking are key to evaluating performance.

SEO strategy defines the plan—target keywords, audiences, and goals—while SEO execution is about operationalizing that plan through specific tasks, workflows, and measurement systems to drive results.

Executing SEO effectively means putting your SEO strategy into action through structured processes like audits, goal setting, performance tracking, and reporting. It involves aligning SEO efforts with business objectives and ensuring all activities contribute to measurable growth.